Cynsiders Archives - Chief Marketer

How Should the NFL Deal With “Swelce”?

The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season? “So far, the craze has yet to die […]

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Amazon: Obsessed with the Consumer Experience

“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon, tells Cynopsis. “They are looking to connect awareness and brand objectives directly to sales outcomes.” Burke came to Amazon from Peacock in January, and notes that while both companies offer […]

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Why Separating CTV from DOOH Matters

Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising. Why is it crucial to distinguish CTV from DOOH? It’s critical to have clear and understandable definitions […]

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MAGNA: Ad Growth Looking Up

IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent Létang, EVP Global Market Intelligence and author of the report, for his thoughts. This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What […]

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CTV + DOOH = More Voter Engagement

As political campaigns navigate a rapidly changing media landscape this election season, the integration of CTV and DOOH is emerging as an effective strategy for maximizing voter engagement. Lizclaire Tamam, Marketing and Media Director at Curb, shares her insights with Cynopsis. How does combining CTV with DOOH enhance voter engagement ? Combining CTV with DOOH […]

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Making Viewers Feel Good

JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming CBS specials Secret Celebrity Renovation (September 20) and The Greatest @Home Videos with host Cedric the Entertainer (seen at left, September 27). Bob Horowitz, founder and president of JUMA Entertainment, shares his thoughts on connecting with viewers. How are the […]

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The Untold ROI of Investing in Women’s Sports

2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, […]

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5 Tips for Thriving in the World of TV Distribution

In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]

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How Brands Can Engage Teens on Streaming

Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

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OOH: Brighter and Smarter

The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at […]

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