Shopper/Retail

Shopper/Retail

Ulta Aims for New Shoppers and More Spend with New Marketplace

Ulta’s new marketplace allows it to expand into adjacent categories and quickly add viral products.

Shopper/Retail

How Physical Stores Bring the Wayfair Brand to Life

Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

AI

Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer

Shopper/Retail

How Kohler Boosts Conversion from the Product Detail Page

Trending in Shopper/Retail
Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

AI

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

AI

Shoppers From Generative AI Browse More, Convert Less

Shopper/Retail

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

From the Editors

Pop-Ups

Cheez-It Boosts Social Buzz with Night Club Pop-Up

Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.

Branding/Marketing

Colgate-Palmolive’s New Corporate Logo Is Employee Approved

Shopper/Retail

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help

Demand Gen

Top Marketing Takeaways From LeadsCon Connect

Shopper/Retail

Bissell Shares Four Quick Customer Experience Conversion Wins

Data & Analytics

Athleta Uses On-Site Search for Better Marketing Insights

Campaigns

Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch