Shopper/Retail

Shopper/Retail

Cyber Monday Takes Cake for Biggest Online Shopping Day

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.

AI

Target Debuts Enhanced AI Gift Finder for Holiday Season

Influencer Marketing

Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening

Influencer Marketing

True Religion CMO Shares Marketing Secrets Behind Doubling the Business

Shopper/Retail

Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools

Trending in Shopper/Retail
Campaigns

The Hellmann’s Marketing Team Takes on the Sandwich Emoji

AI

Target Debuts Enhanced AI Gift Finder for Holiday Season

Shopper/Retail

Vktry’s Marketing Grows Up with First National TV Ad Campaign

Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

From the Editors

Trends

Broadridge Survey: Most Companies Miss the Customer Experience Mark

A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.  

Tech & AI

Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency

Pop-Ups

How Pandora’s Latest Pop-Up Activation Acquires New Customers

Campaigns

Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending

Shopper/Retail

Online October Sales On Track for Holiday Season

Campaigns

Shutterfly CMO Dishes on its Holiday Marketing Campaign, AI and More

Media Relations

How Generosity Plus Public Relations Builds a Brand