Shopper/Retail

Social

Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk

Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.

Shopper/Retail

How Boll & Branch Spotted Scammers Attempting Generative AI Fraud

Influencer Marketing

Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

Shopper/Retail

Thorne Shifts Marketing Message Strategy Away From Product Focus

Shopper/Retail

Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk

Trending in Shopper/Retail
Shopper/Retail

Thorne Shifts Marketing Message Strategy Away From Product Focus

Digital & Technology

Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

Influencer Marketing

Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter

Shopper/Retail

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

From the Editors

Shopper/Retail

‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending

NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.

Shopper/Retail

Munchkin Markets New Baby Formula To ‘Leakiest’ Customer Acquisition Bucket

Shopper/Retail

Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators

Shopper/Retail

Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

Top Women Network

The Knot Says ‘I Do’ to ChatGPT Ads Pilot

Campaigns

Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign

Shopper/Retail

Land O’Lakes CMO Aims to Change Rural America’s Image