Shopper/Retail
Shopper/Retail
Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure in this Q&A.
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Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers
Since November 2024, revenue from gifts has increased 250% at Patreon. The platform’s Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.
