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Q&A with Bombay Sapphire brand director: Let’s make gin relevant
Bombay Sapphire’s brand director Jamie Keller details the campaigns and sponsorships the brand is using to ignite sales on the under-consumed spirit. Bombay Sapphire’s brand director Jamie Keller is working to “break the taste barrier” for gin in the U.S. Although growing in market share, gin only captures 3% of the spirit market in the […]
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Forbes’ most influential CMO Bozoma Saint John shares her top marketing tips
Former Netflix CMO Bozoma Saint John discusses how marketers need to understand culture and infuse their authentic selves into their work. Bozoma Saint John is unapologetically herself. No matter if that’s in the C-suite or the cast of The Real Housewives of Beverly Hills. Saint John’s executive tenure includes chief marketing officer at Netflix, chief […]
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