Shopper/Retail

Campaigns

Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’

Shopper/Retail

Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear

Shopper/Retail

Ace Hardware CMO Says Consistency From Marketing to Store Floor Wins

Shopper/Retail

Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

Shopper/Retail

Experiential Retail at Camp Keeps Shoppers Loyal, Buying

Trending in Shopper/Retail
AI

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

AI

Shoppers From Generative AI Browse More, Convert Less

Marketers

Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach

Shopper/Retail

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

From the Editors

Tech & AI

How Target Is Revamping its Search Strategy

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.

Shopper/Retail

Best Buy Unveils ‘Store Takeover’ Ad Spots to Cater to Large Non-Endemic Advertisers

Loyalty Marketing

Shoppers Prefer Cash Back Over Points for Loyalty Programs

Shopper/Retail

Dude Wipes CMO on Experiential Marketing and Potty Humor

AI

EBay Readies for AI Search Shift

AI

Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain

Campaigns

Sara Blakely’s Sneex Evolves Marketing to be More Approachable