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Shopper/Retail

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Ulta aims for new shoppers and more spend with new marketplace
Shopper/Retail

Ulta Aims for New Shoppers and More Spend with New Marketplace

Ulta’s new marketplace allows it to expand into adjacent categories and quickly add viral products.


How physical stores bring the Wayfair brand to life
Shopper/Retail

How Physical Stores Bring the Wayfair Brand to Life

Rambler CMO details how ‘scrappy’ marketing and charitable giving fuels growth
Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth


Gap Inc. Taps Google Cloud Gemini Enterprise to become ‘AI-First’ Retailer
AI

Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer

How Kohler Boosts Conversion from the Product Detail Page
Shopper/Retail

How Kohler Boosts Conversion from the Product Detail Page

Trending in Shopper/Retail
Rambler CMO details how ‘scrappy’ marketing and charitable giving fuels growth
Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth


Qualia Life CMO lays foundation for AI to crawl, source its pages
AI

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages


generative AI shoppers research more on your site instead of buy
AI

Shoppers From Generative AI Browse More, Convert Less


furniture.com agentic AI
Shopper/Retail

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

From the Editors

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Cheez-It Boosts Social Buzz with Night Club Pop-Up
Pop-Ups

Cheez-It Boosts Social Buzz with Night Club Pop-Up

Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.


Colgate-Palmolive Unveils New Corporate Logo
Branding/Marketing

Colgate-Palmolive’s New Corporate Logo Is Employee Approved


Online holiday sales to increase 5.3% year over year, AI to help
Shopper/Retail

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help


top marketing takeaways from leadscon connect 2025
Demand Gen

Top Marketing Takeaways From LeadsCon Connect


Bissell shares four quick customer experience conversion wins
Shopper/Retail

Bissell Shares Four Quick Customer Experience Conversion Wins


athleta search personalization
Data & Analytics

Athleta Uses On-Site Search for Better Marketing Insights


Dollar Shave Club taps real men for ‘edgy’ campaign creative for new razor launch
Campaigns

Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch

  • More Articles

Executive Perspectives for Modern Marketers

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October 31, 2025

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