Shopper/Retail

Sara Blakely’s Sneex Evolves Marketing to be More Approachable

Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury heeled sneakers at commuting women during New York Fashion Week.

Shopper/Retail

Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

Shopper/Retail

Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

Archer goes for wacky and bold in its first national campaign

Branding/Marketing

Shopper/Retail

Sara Blakely’s Sneex Evolves Marketing to be More Approachable

Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign

Shoppers From Generative AI Browse More, Convert Less

Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

From the Editors

Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit

Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal

How NordicTrack Expanded Its Gamified Race Feature to Boost Retention

Best Buy Invites Ikea Inside its Stores for Shop-in-Shop Concept

Retailers are absorbing tariffs, but is that the best move?

TikTok brings its content to the mall

Google’s AI summary decreases retailer web traffic

The Mailbox Strikes Back