Wyndham Hotels Dangle GPS Cell Phones for Stays
Wyndham Hotels and Resorts are giving consumers a sweet incentive for booking online reservations at its hotels — a GPS-enabled cell phone.
Consumers who book a room at Wyndham.com at any Wyndham hotel in the U.S. and the Caribbean can receive a free Motorola i836 walkie-talkie GPS-enabled cell phone. To qualify, customers must be new Sprint Nextel subscribers and agree to a two-year cell phone agreement. Additional details are available at Wyndhamgiveaway.com.
The Motorola i836 cell phone features GPS technology, speakerphone, Internet and e-mail capability, ringtones, and games. The cell phone is valued at $200. Consumers who order a Motorola phone will receive two instant rebates worth $99 (the phone’s cost through the promotion) and free shipping.
Customers who belong to the Wyndham ByRequest program, a personalized experience program that allows guests to customize their hotel stays, are automatically eligible for the offer for booking online reservations or staying at a Wyndham hotel.
The promotion marks the first time Wyndham Hotels have given away free cell phones. The Parsippany, NJ-based chain launched the promotion to coincide with the business travel season when business clients travel most.
“The offer dovetails nicely with our marketing strategy to target business travelers and segmenting Gen X consumers, a key demographic for the Wyndham brand,” Kevin Rupert, Wyndham VP-marketing and strategy, said. “A primary way to market to this group has been through the Internet, so our online booking bonus compliments our overall strategy.”
The promotion runs through July 31. Online materials, print ads in USA Today and various magazines and hotel signage support. PageMaster Corp., Thousand Oaks, CA, handles.
