TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale’s
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.
The cocktails debuted last year and Leading Brands, Inc., the maker of the beverages, will be serving up more than 14,000 bottles of TrueBlue on April 8 to Bloomingdale’s customers shopping in 29 stores across the country. The first 500 shoppers per store will get a sample.
The theme of the events, Denim Days, ties to an event that Bloomingdale’s runs twice per year for its sale on blue jeans.
“They wanted everything with the blue theme,” said Joanne Saunders, VP-marketing for Leading Brands.
The TrueBlue beverages are lightly sweetened with cane sugar and each 16-ounce serving contains as much juice as a full serving of fresh blueberries, Leading Brands said.
The drinks come in five flavors: blueberry, blueberry-cranberry, blueberry-pomegranate, blueberry-green tea, and blueberry-raspberry. The cocktails sell in major grocery chains across Canada and in 40 U.S. states and are available in 64-ounce and 16-ounce bottles.
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