Fluent – By “translating brands for the college world,” Fluent helps clients engage with college Millennials and Gen Z populations both on and off campus. To increase awareness of Coffee-Mate non-dairy creamer among college students, the agency set up a 20-foot coffee mug and beverage station during final exams at Ohio State. In addition to free coffee, students engaged in blind taste tests and shared “Flavor Profiles” socially, while mobile scooters fulfilled real-time coffee requests—all captured by drones!
Chief Marketer 200
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