Don Jagoda Associates – Executed the entertaining “Follow the Sock” promo for Hanes featuring a pre-roll video that told the story of the Sock family who got separated from their cousin Edwin while on a trip to Disney. Viewers were invited to “Follow the Sock” for a chance to win a Walt Disney World Resort Vacation. DJA has expanded its network of international counsel and suppliers and is newly minted as a New York State women-owned business. Congrats!
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