LeadDog Marketing Group – Conceptualized and activated the Reebok Pump Crawl to promote the ZPump. Invited participants to cross their cities experiencing different fitness activities—runs, yoga, cross-fit, combat training with a big-time celebration at the end. The Crawls sold out in less than one day across all four markets—New York, Washington, D.C., Los Angeles and San Diego. Named the 2016 Best in Sports Event and Experiential Marketing by SportsBusiness Journal. Nice!