FCB/RED “RED” stands for the agency’s core expertise in Retail, Engagement, Digital and Direct Marketing. The Top Shop has increased staff by 20% and expanded its creative 3D department with full retail and environmental simulations plus VR and AR capabilities. The “Color for the Colorblind” campaign for client Valspar and its partner EnChroma (optical technology) documented individuals’ reactions to experiencing the full spectrum of color for the first time in their lives, fueling the social conversation about colorblindness.
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