Talking Tub Makes A Return in Parkay TV Spots
ConAgra Foods’ Parkay brand brought back its iconic “Talking Tub” in TV spots last week.
The ads tout a new formulation of Parkay table spread made with nonfat milk.
The 15-second spot features a dairy farmer walking into his barn to the familiar sound of cows mooing. The farmer is startled to hear an unusual moo, and he discovers the Parkay Talking Tub in one of the stalls. The voiceover calls out that the new Parkay is made with milk “for a fresh and creamy taste.” The ad ends as the Talking Tub tells the farmer the new Parkay is “better.” The farmer responds, “You mean ‘butter,’” to which the tub responds, “Parkay.”
An FSI and shelf talkers with certain retailers supports the ad. The FSI went out Nov. 16 and featured a coupon for $.75 off purchase of any 2 Parkay products, spokesperson Jeff Mochal said.
The ad, created by Element 79, also marks the 35th anniversary of the first appearance of Parkay’s Talking Tub on TV in 1973.
