Source Marketing Acquires Think 360

Marketing services agency Source Marketing has acquired Think 360, Inc., an integrated marketing agency founded in 2001 that includes health and wellness subsidiary Antidote 360.

Think 360 prides itself on its pool of talented employees and its roster of largely blue chip consumer packaged goods clients including Heinz, Pepperidge Farm, Hain Celestial, Crayola, Tata Beverage Group and Unilever. The agency has won a number of prestigious industry distinctions, including twice being named to the Promo 100 ranking of the Top 100 U.S. promotion agencies, ranking the No. 15 Fastest Growing Agency in 2008 and the No. 5 Best Creative Agency in 2007.

Antidote 360, launched in 2009, provides clients with health and wellness marketing services. It will continue to operate under Antidote 360, as a separate division within Source Marketing, as does Humongo, Source Marketing’s digital and social media division that it acquired in March 2010. Source Marketing is a member of the MDC Partners network.

Karen Koslow founded Think 360 in 2001 and now becomes president of Antidote 360 and executive vice president of Source Marketing.

“This allows us to expand shopper marketing expertise and solutions specific to Antidote 360 while bringing a new specialty to Source,” Koslow said.

Think 360 will close its offices in Tarrytown, NY, retired its name and move its staff of 15 employees to Source Marketing’s headquarters in Norwalk, CT, bringing Source Marketing’s total number of employees to 60.

“There are a lot of agencies in this business and with many you develop a healthy respect, so when you meet someone that you respect and think about things the same way, it’s natural to evolve to say let’s join forces,” Derek Correia, CEO of Source Marketing, said. “It’s a challenge in this business to find talented people who are also great human beings. Instead of competing, it’s more powerful to join forces.”

Source Marketing’s clients include companies such as Philips, Panasonic, Reckitt Benckiser, Motorola, Bic, CIBA Vision, StarKist and HSBC. In addition to the Norwalk office, the agency has locations in Providence, RI, and Danbury, CT.

Under a rather unique aspect of the MDC Partners model, managing partners Mark Toner, Rich Feldman and Correia of Source Marketing all have equity in Source in partnership with MDC, and the three, along with MDC collectively invested to purchase Think 360.

Source Marketing ranked No. 46 on the 2010 Promo 100 with an estimated 2009 U.S. net revenue of $16.9 million.