Social Media Marketing: Five Types of Instagram Posts for SMBs

Posted on by Chief Marketer Staff

Instagram reports that 90 percent of its users follow a business, and two-thirds of people surveyed said that the platform enables interaction with brands. The implication: Even SMBs need to be there. For marketers looking for ideas, a piece in Multichannel Merchant explores five types of Instagram posts businesses can use to boost engagement.

Ask Your Followers a Question

Posing open-ended questions to your followers, such as “What is your favorite ___” or asking them for a recommendation, is a simple tactic that sparks two-way conversation and provides followers a way to directly connect with your brand.

Feature Behind-the-Scenes Content

Showing BTS content on your social channels is a way to humanize your business. Posting videos on how a product is made or providing a day-in-the-life clip that showcases your company’s culture and values can boost brand engagement and trustworthiness. Nor does the content need to be polished: People appreciate a raw, uncut version if it’s providing backstage access.

Share Relatable Memes

Rather than merely pushing your product or service, consider sharing creative and relatable memes to drive comments and likes. Create your own or curate popular ones—but be careful with sharing memes that are not available in high resolution (important for a visual-first platform such as Instagram) or may be seen by your audience and already considered old.

For more ideas for Instagram posts, including user-generated content and contests, read more in Multichannel Merchant.

More

Related Posts

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.