Short Online Video Clips Rival TV: Study
Eight of the top 10 types of videos viewed most online are short form, according to a recent study.
Moreover, 37% of consumers who watch online videos said they find short clips equally or more entertaining than full-length television shows on their TVs, according to the survey of nearly 2,000 consumers conducted by Frank N. Magid Associates on behalf of Metacafe.
Twenty two percent of the respondents said they didn’t find online video equally or more entertaining than full-length TV. Forty one percent were on the fence, according to the survey.
The No. 1 type of clip viewed by online consumers is short videos uploaded by individuals, with 43% of respondents saying they view them regularly, the study said.
The second most popular video type online is news, with 32% of respondents indicating they view them regularly, according to the study.
Number three on the list of most watched videos is music.
Movie previews and comedy/jokes/bloopers are Nos. four and five, respectively.
In an indication that some respondents may not have been entirely honest, just 14% of males 18 to 44 said they watch porn online, according to the survey.
Not surprisingly, young men ages 18 to 24 are the top consumers of short videos online with 70% of them saying they do so on at least a weekly basis, according to Magid.
By contrast, one third of 55 to 64 years olds watch online videos on weekly basis, the study said.
