An integral part of every digital marketer’s SEO strategy is identifying keywords customers use to search the Internet. But matching user intent requires understanding your target market’s search habits.
Analyzing search data can help. When marketers consider seasonality, regionality and the keywords competitors have found success with, keyword research can reveal opportunities for higher search rankings, according to an article in The Social Shake-Up.
Observing seasonal trends with a tool like Google Trends can help marketers identify times when certain search terms spike and then use that information to shape keyword strategy and content creation. And Google’s Keyword Planner can narrow down keywords by town, county or state, which can help take speech regionalities into account.
The next step is to use the right format to match your customers’ search intent, keeping in mind that Google’s search results are formatted based on user intent, such as seeking information, doing a task, finding a website or visiting a location. Free resources like AnswerThePublic, SpyFu and Google Correlate can help further refine your keyword choices. Read on in The Social Shake-Up for more detail.
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