SEO Keyword Research Tools for Digital Marketers

Posted on by Chief Marketer Staff

An integral part of every digital marketer’s SEO strategy is identifying keywords customers use to search the Internet. But matching user intent requires understanding your target market’s search habits.

Analyzing search data can help. When marketers consider seasonality, regionality and the keywords competitors have found success with, keyword research can reveal opportunities for higher search rankings, according to an article in The Social Shake-Up.

Observing seasonal trends with a tool like Google Trends can help marketers identify times when certain search terms spike and then use that information to shape keyword strategy and content creation. And Google’s Keyword Planner can narrow down keywords by town, county or state, which can help take speech regionalities into account.

The next step is to use the right format to match your customers’ search intent, keeping in mind that Google’s search results are formatted based on user intent, such as seeking information, doing a task, finding a website or visiting a location. Free resources like AnswerThePublic, SpyFu and Google Correlate can help further refine your keyword choices. Read on in The Social Shake-Up for more detail.


Other articles you might enjoy:

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!