Search Results for: research

1895 Films, which uses an entertaining approach to bring history to life, has expanded into podcasts. Tobiah Black, host and producer of new series Artifactual, explains how the treasure hunt for archival material – spanning politics, sports, mystery, crime and travel – makes for fascinating storytelling.   What makes Artifactual’s storytelling unique? Artifactual tells human […]

Tips from Forrester on how to digitize customer service.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Tips for pinpointing a specific niche podcast idea that your brand can speak to.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.

In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.