Podcasts Archives - Chief Marketer

Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.

Digital

How Marketers and Communicators Are Using Podcasts as a Messaging Tool

Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here’s how marketing and communications professionals are tapping the medium to elevate their brands.

Demand Gen

Considerations for Marketers Launching a Branded Podcast

Before investing in a podcast, brands can determine its potential value by asking these specific questions.

Engagement

Tips for Finding a Niche Idea for a Podcast

Tips for pinpointing a specific niche podcast idea that your brand can speak to.