Apple

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  Mobile

  Marketing-Friendly Features From Apple That Boost Engagement

  Features from Apple that can actually boost brand engagement rather than hinder it.

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  Digital

  Apple’s App Tracking Transparency Update and Email Marketing

  In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

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  Acquisition

  Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update

  Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

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  Data & Analytics

  Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now

  How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).