Search Results for: research

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.

Everyone in your company should be able to tell your brand story.
Here’s five tips to help them share a consistent message.

The cannabis industry is censored by most major advertising channels.
Getting back to the basics can build those audiences.

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.