Search Results for: research

    Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]

    Monday November 15, 2021 NBC’s post-Super Bowl LVI time slot will be given to the Winter Olympics in lieu of a traditional show, according to NBC Entertainment Networks chairman Frances Berwick told reporters, stating “We have the benefit and the luxury of being right in the middle of the Olympics and we have […]

  Friday November 12, 2021 LaLiga is cashing in, locking in a new eight-year TV deal with Televisa – valued at $70 million per year according to multiple reports – that doubled the money the Spanish soccer league makes from its media rights in Mexico and Central America. The deal, brokered by LaLiga North America, […]

  Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]

    Monday November 8, 2021 This week Showtime Sports, and Showtime Basketball, take another bold step forward with Friday’s premiere of “Kevin Garnett: Anything Is Possible.” The film, which explores the journey of Basketball Hall of Famer Garnett, is executive produced by independent filmmaker Marc Levin, Brian Bennett and Kevin Garnett and produced and […]

How internal product reviews done prior to launch can help determine how the marketplace will receive your products.

How subscription programs can improve the customer experience.

Findings, consumer expectations and concerns about the holiday shopping season.

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.