Search Results for: research

Little America, an anthology series centered on the lives of immigrants across the country that was inspired by true stories in Epic Magazine, debuted on Apple TV+ on January 17.  Executive producer Joshuah Bearman talks about the genesis of the series, and its unique development process. How did Epic get involved in the Little America […]

By Brad Adgate, media consultant specializing in digital strategy, market research and competitive intelligence To paraphrase Sir Isaac Newton’s third law of motion, every action has a reaction, holds true today in the media. Take for example, the impact of the NFL has on television. In fourth quarter 2019, 47 of the 50 most watched […]

Nielsen looks at the challenges and opportunities of zero-based budgeting.

Three ways marketers can use video in email marketing to engage prospects.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.

Three best practices to ensure optimal collaboration between your marketing and technology teams.