Diversity and Inclusion
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Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
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Data & Analytics
How Businesses Can Update the Public on the Progress of Their DEI Programs
How businesses can approach and communicate their DEI commitments.
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Data & Analytics
Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’
JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
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Demand Gen
Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
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Acquisition
Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline
How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
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Demand Gen
Three Strategies for Creating a Diverse and Inclusive Organization
Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.
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Demand Gen
Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers
The do’s and don’ts of a public rebrand.
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Engagement
AI Technology From IBM, Amazon and Microsoft Under Fire for Racial Bias
Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.
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Engagement
How Brands Can Join the Conversation About Racial Inequality: Four Considerations for Marketers
Considerations for marketers who want to participate is the diversity conversation.
