Brand Trust

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  Technology

  Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

  A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

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  Data & Analytics

  2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization

  Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs.

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  Loyalty Marketing

  Post-Pandemic, Trust Is Even More Important in Buying Decisions

  While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.

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  Acquisition

  Tips for Ensuring Customer Loyalty in 2020

  With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.