Search Results for: loyalty

Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment.

The path to purchase hasn’t just shortened — it’s splintered. As AI fragments where consumer intent forms, retail media must reckon with what it’s actually good at. Molly Hjelm, CVP of RedVest Media at Ace Hardware, makes the case that the answer was there all along: influencing decisions at the moment they’re made. Why has […]

At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.

Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.

New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.

Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying.