4423 results for: loyalty

Search Results

CM Weekly 6.5.22

|  by Kaylee Hultgren

CM Weekly June 5, 2022 Chief Marketer’s monthly Marketers on Fire series spotlights high-level marketing executives at the top of their game, leading agile teams, harnessing innovation and embracing the latest marketing trends that move the needle for their brands. Thus far this year, we’ve delved into the data-driven strategies honed by ZenBusiness CMO Ryan…

CM Weekly 5.30.22

|  by Kaylee Hultgren

CM Weekly May 30, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…

CM Weekly 5.29.22

|  by Kaylee Hultgren

CM Weekly May 29, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…

Marketing Executive Roundtable – Succeeding in the Subscription Economy

FREE LIVE WEBINAR - MarketBridge’s Senior Vice President Mike Kelleher hosts a panel discussion with marketing executives Mike Amsel from SiriusXM, Kati Quigley from Microsoft and Jason Bartlett from Pitney Bowes covering how their organizations are rethinking the entire customer experience in the subscription world—from positioning, messaging, partner programs and post-acquisition analytics.

CM Weekly 5.23.22

|  by Kaylee Hultgren

CM Weekly May 23, 2022 According to a fan study conducted by Wasserman and the Drone Racing League, approximately 800 million people across the globe between the ages of 16 and 34 are enamored with technology, but not when it comes to traditional sports. However, this group still craves tech-driven competition, innovation, gaming and cryptocurrency.…

CM Weekly 5.22.22

|  by Kaylee Hultgren

CM Weekly May 22, 2022 According to a fan study conducted by Wasserman and the Drone Racing League, approximately 800 million people across the globe between the ages of 16 and 34 are enamored with technology, but not when it comes to traditional sports. However, this group still craves tech-driven competition, innovation, gaming and cryptocurrency.…

CM Weekly 5.15.22

|  by Kaylee Hultgren

CM Weekly May 15, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…

CM Weekly 5.16.22

|  by Kaylee Hultgren

CM Weekly May 16, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…





Filter by Date








Categories

  • Engagement (1231)
  • Direct Marketing | Print (537)
  • Data Driven ROI (528)
  • Acquisition (435)
  • Engage & Convert (295)
  • Events (281)
  • Digital (271)
  • Loyalty Marketing (262)
  • Social (251)
  • Data & Analytics (173)
  • Reset

Tags

  • Promotion (765)
  • CRM (339)
  • Experiential (198)
  • Games (119)
  • Sweepstakes (119)
  • Database marketing (87)
  • Data (74)
  • Content Marketing (45)
  • Search (41)
  • Optimization (32)
  • Reset

Author

  • Chief Marketer Staff (2652)
  • Tony Campana (781)
  • Patty Odell (258)
  • Kaylee Hultgren (118)
  • Beth Negus Viveiros (105)
  • Richard H. Levey (31)
  • Brian Quinton (30)
  • Chief Marketer (22)
  • Tim Parry (12)
  • David Hurwitz (11)
  • Reset

Content Type

  • Posts (3437)
  • E-Letters (887)
  • Blog (56)
  • Special Reports (27)
  • Sponsored Content (7)
  • Partner Content (6)
  • Webinars (3)
  • Reset