Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment

Free Live Webinar - Join Chief Marketer along with Scott Lapp, Director, Incentives Marketing and George Long, Senior Director, Client Development both of Blackhawk Network and learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

CM Weekly July 19, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…

CM Weekly July 17, 2022 According to American Express’s just-published 2022 Shop Small Summer survey, 76 percent of small business owners say that rising costs from inflation is a great concern for them this summer. But the majority are also optimistic about their businesses’ performance, and most—87 percent—say that local community support will be integral…

Five ways ecommerce activations can drive revenue in the metaverse.

How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

How connection, influence and experience deliver outstanding omnichannel marketing.