Search Results for: loyalty

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.

New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.

Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […]

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment.

In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.