Customer Loyalty

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  Branding/Marketing

  ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver

  At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

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  Agencies

  Leveraging Customer Lifetime Value to Improve Marketing ROI

  Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

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  Data & Analytics

  Despite Security Concerns, Consumers Still Share Data

  Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.