Deloitte

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  Shopper/Retail

  Gen Z and Millennials Now Drive Half of Holiday Spending

  New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.

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  Shopper/Retail

  Economy Squeezes Back-To-School Spending, Deloitte Finds

  Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the value they provide to shoppers.