brand strategy

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  Branding/Marketing

  ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver

  At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

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  Acquisition

  Top Qualities for Winning Brand Marketing Partnerships

  Marketing partnerships are on the rise seen as a force for good, a win-win for all
  parties to capitalize on the strengths and audiences of the partners involved.