Brand Partnerships

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  Branding/Marketing

  How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility

  At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.

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  Branding/Marketing

  How Genius Builds Brand Campaigns Around Music Fans

  Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.

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  Shopper/Retail

  Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

  Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.

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  Engagement

  Building Successful Brand Partnerships: Three Considerations for Marketers

  Highly-curated brand partnerships are an attractive option that won’t explode the budget.

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  Acquisition

  Dew & KFC Pitch Exclusive Beverage—and a New Pitchman

  A major co-branded campaign is underway for this new product launch,
  Sweet Lightning, a throwback to southern times.