Search Results for: loyalty

Acquisition costs are rising, competition is intensifying, and traditional marketing metrics don’t always tell the full story. Impressions, engagement, and sentiment scores may show activity, but they don’t reveal what drives customer preference, loyalty, and long-term growth. The Guide to Brand-Driven Growth from Hanover Research explores how to measure the brand factors that directly influence […]

With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, including in answer engines.

Last week, the news became official: DoorDash acquired Instacart for $17 billion.  Earlier in the week, when the deal was still a well-sourced rumor, Needham, an investment bank, put out a note regarding the deal. Needham’s working theory was that the deal is about combining the two advertising businesses. Everything else is logistics.  So what […]

At the ANA Masters of Marketing conference, marketers from Verizon and Harley-Davidson discussed different paths for brand reinvention.

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its packaging and lean on influencers who already love the brand.

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.