Search Results for: loyalty

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.

At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.

Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.  

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.