Search Results for: loyalty

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.

Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […]

As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude.

This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […]