Search Results for: influencers

This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so […]

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

There’s never been a World Cup quite like the one Fox Sports will broadcast, starting June 11. It’s the biggest edition of the world’s most-watched sports tournament—48 nations playing 104 matches across 38 days through July 19.

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is […]

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.