content creators

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  Shopper/Retail

  Eos Shares How It Turns Organic Users Into Brand Amplifiers

  Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.

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  Influencer Marketing

  Influencer Marketing Gets a Makeover with NAD Certification Initiative

  The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]