Digital & Technology
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Branding/Marketing
PR Roundup: Caddix Turns NFL Fine Into a PR Win, Martha Stewart’s Two-Apology Halloween and AI Loves Descriptive Press Release Headlines
PR roundup covers how Caddix converted an NFL violation into an earned media moment, Martha Stewart’s Halloween crisis and apology and new research showing that the press release is becoming a source for AI answers.
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Crisis Management
AI Influence, Not Control: Five Takeaways From Muck Rack’s 2026 Generative Pulse Summit
The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.
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Corporate Social Responsibility
PR Roundup: Marissa Mayer’s Demo Misfire, How AI Is Shaping the Midterms and Lime’s Civics Playbook
PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.
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Branding/Marketing
From Starbucks to the Washington Capitals: AJ Jones II on Winning Fan Attention
Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.
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Crisis Management
LinkedIn Lets Companies Remove Impostor Accounts. Comms Should Own It.
LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify work history, with a badge awarded after enough confirmations.
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AI
Zeta Live: PepsiCo, Babylist and Sharp on AI Search, Strategy and Brand Trust
Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.
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Digital & Technology
Five Questions With Angela Eveillard, Incoming Board Chair of PRSA, on Why Conferences are like Christmas
In this episode of “Five Questions With…” Walters Eveillard discusses what PRSA offers communications professionals at every stage of their career, how the organization is tackling AI head-on and why showing up in person still matters.
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Branding/Marketing
PR Roundup: A Press Secretary’s Rough Debut, Social Media’s Growing Role in Elections and Kim Cattrall Returns to PR
PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.
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Campaigns
Chief Marketer Announces 2026 Campaigns of the Year
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year.
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Digital & Technology
PR Doesn’t Need a New ROI Formula. Ask These 4 Questions Instead.
When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.
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