Digital & Technology
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Digital & Technology
Seven Rules for Getting Your Content Cited by AI
Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.
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Crisis Management
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
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Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark.
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Digital & Technology
The New PR Measurement Stack: What Comms Leaders Should Track When the Audience Is Behind AI
The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Branding/Marketing
What Gwyneth Paltrow Taught a Room Full of PR Pros
Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
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Crisis Management
The Crisis Threat Hiding in Plain Sight: Your AI Chat History
Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.
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Branding/Marketing
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
On LinkedIn, job postings that mention “storyteller” have doubled over the last year.
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Digital & Technology
Priceline’s Christina Bennett on Why GEO Is PR’s Moment to Shine
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
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Crisis Management
PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown
From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.
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