Digital & Technology
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Mobile
CES 2026: How Family Safety App Life360 Amplifies Relevance to Win User Engagement
During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of Global Advertising Brian McDevitt shared how family safety app Life360 strengthens its connection with users.
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CES 2026
CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends
At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.
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Digital & Technology
Certified Yappers: Why Everyone Should Not be a Podcaster
While there can be pressure to adopt every new medium in the digital age, true value comes from choosing channels that best support short and long-term business goals, rather than blindly embracing the latest podcast trend.
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Branding/Marketing
The Rise of the CES Creator Space—and What It Means for PR
In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.
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CES 2026
Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo
Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo about the brand’s massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more.
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CES 2026
CES 2026: AI, Robotics and ROI: Edelman’s Take on What’s Next for Tech PR
Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.
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Branding/Marketing
CES 2026: How the Yahoo Comms Team Helps Build AI Tools
PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.
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Branding/Marketing
CES 2026: How Brands Can Effectively Use Reddit
PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.
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Branding/Marketing
What CES 2026 Revealed About the Future of PR: Community, Creativity and AI Work Together
From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.
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Digital & Technology
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026
These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.
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