Digital & Technology
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Branding/Marketing
Apple’s AI Problem Isn’t Siri. It’s the Story Apple Can No Longer Tell.
Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.
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Branding/Marketing
PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR
What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.
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Digital & Technology
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.
When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.
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Digital & Technology
The Comments Section Is a Liability. AI Just Made It Worse.
Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.
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Branding/Marketing
Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away
PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.
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Digital & Technology
Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?
Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.
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Branding/Marketing
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
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Digital & Technology
Seven Rules for Getting Your Content Cited by AI
Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.
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Crisis Management
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
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Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark.
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