Search Results for: influencers

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […]

Share of voice (SOV) is an evolving PR benchmark.

New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and Matt Turner off the pitch and into the moments that actually made them. Coaches. Family. Mentors. The people behind the players. The series is built around the relationships and support systems that shaped three very different paths to the world […]

Florastor just launched a skin probiotic. Chief Marketing Officer Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and launching a product with Lindsay Hubbard in this Q&A.

In her keynote address at Salesforce Connections, Martha Stewart discusses taking risks, trying new technology and authenticity as a way to stay relevant across generations.

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, […]

By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]