Search Results for: influencers

Ads in ChatGPT, it turns out, are a humanitarian effort. Right at the top of OpenAI’s charter, the company states that its main mission is to bring the benefits of artificial general intelligence (AGI) – meaning AI that can match or outdo people at intellectual tasks – to all of humanity. “Asterisk, without killing us,” quipped […]

Acquisition costs are rising, competition is intensifying, and traditional marketing metrics don’t always tell the full story. Impressions, engagement, and sentiment scores may show activity, but they don’t reveal what drives customer preference, loyalty, and long-term growth. The Guide to Brand-Driven Growth from Hanover Research explores how to measure the brand factors that directly influence […]

Brands are turning up the heat on chef partnerships, placing cooks front and center in their activations, and drawing on their culinary expertise and social media star power to lead product launches, live demos and food truck tours. The chefs aren’t just stopping by for appearances and fan meet-and-greets, either; they’re involved behind the scenes, […]

Runners from around the globe have descended on the Big Apple to participate in the TCS New York City Marathon for 50 years. And in the leadup up to this year’s Nov. 1 race, athletes, spectators, community members and sponsors celebrated with events and activations befitting of the milestone.

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are making decisions that sacrifice player safety and the enjoyment of their own fans in various bids for marketing revenue.

Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.

The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.

Halloween is one of the most wonderful times of the year for the experiential industry, with brands often willing to take bigger creative risks, and consumers increasingly embracing the holiday. This season, audiences around the U.S. were haunted by pop-ups, stunts, tours and theatrical performances that delivered memorable moments, and a healthy dose of mayhem.

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the original, but it’s not wrong. One such agency is Marketbridge, a 35-year-old B2B marketing firm that’s been a recent acquirer of agency and consultancy services businesses. Marketbridge added to its portfolio on Tuesday by […]

This week’s hot takes on hot topics in experiential marketing cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris.