Search Results for: influencers

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots.

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.  I stopped buying display advertising in 2016, and viewability was a big part of why. Advertisers had spent years buying impressions before it became evident that an ad being served didn’t mean a […]

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs the strategy for her new role in this Q&A.

The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.

Paramount Skydance CEO David Ellison made his X debut Friday morning to announce the name of the combined PSKY-Warner Bros. Discovery. When the deal closes, the merged company will be known simply as Skydance, with Paramount and Warner Bros. continuing to operate as separate brands under it.

PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.