Search Results for: influencers

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its packaging and lean on influencers who already love the brand. As the new Chief Marketing Officer of Catalina Crunch, Charlotte Mostaed is ready to make the consumer packaged goods brand a household name. Across […]

This week’s hot takes on hot topics in experiential marketing cover vintage showrooms, goddess energy and one crappy fleet of vehicles.

From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at NACS 2026.  “Everything we do at Bloom is building a world, whether online, in person, at trade shows,” says Erica Tam, senior vice president of brand at Bloom […]

At the Mid-Atlantic MarCom Summit in Washington, D.C., on Oct. 14, communications leaders discussed how they are adjusting social strategies and what makes the work difficult.

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […]

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York […]

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.”

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year.