Search Results for: influencers

In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […]

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.

Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.

Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.