Search Results for: influencers

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.

In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

Jack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.

A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.

The park rangers are gone, and so is the canoe. Dreamforce 2026, Salesforce’s annual flagship user conference in San Francisco, still had the camp vibe, but felt more like a reunion before a space launch. On the ground at Dreampark, we discovered how AI innovation is inspiring an evolution in the storied event’s theming.

On the final morning of Outdoor Retailer in Minneapolis, dozens of participants and volunteers gathered at Theodore Wirth Park for the inaugural 57hours Adventure Race, a 90-minute orienteering course built with the Minnesota Orienteering Club and supported by The Loppet Foundation. As OR attendees and content creators were getting ready to explore the “urban outdoors,” […]

After quite a lot of will-they-won’t-they over the weekend, the states and the Writers Guild of America settled their antitrust case over the $110 billion Paramount Skydance-Warner Bros. Discovery merger.

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.