in-person marketing

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  Shopper/Retail

  Eos Shares How It Turns Organic Users Into Brand Amplifiers

  Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.

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  Shopper/Retail

  Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators

  Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.