Search Results for: influencers

Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, […]

By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]

When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event […]

This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.

Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.

Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being too hot and muggy, but Florida’s humid climate proved to be the perfect testing ground for SheaMoisture’s newest frizz-fighting product, Silk Press in a Bottle Prep Cream. The brand identified the May 2-3 race weekend as the next stop for […]

Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […]

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.