Education Marketing

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  Shopper/Retail

  New HealthyBaby CMO Taps Into Content Background to Grow Diaper Brand

  The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs the strategy for her new role in this Q&A.

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  Campaigns

  Education Platform Pearson Uses AI To Rewrite Its Past 

  Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]