Diapers

• 

  Shopper/Retail

  New Healthy Baby CMO Taps Into Content Background to Grow Diaper Brand

  The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs the strategy for her new role in this Q&A.

• 

  Shopper/Retail

  Diaper Brand Coterie Uses Stores as a Marketing Channel

  Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.