Sponsorships
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Sponsorships
Playing the Long Game: Vitalie Taittinger on Family, FIFA and Building a Brand for the Ages
How an independent, family-run Champagne house approaches building a global brand, what it means to put their flagship cuvée at the center of a limited FIFA edition, and why success, for Taittinger, is measured in decades rather than quarters.
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Sponsorships
Liquid I.V.’s McLaren Racing Partnership Cements Its Foothold in Formula 1
When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. Read how Liquid I.V. is doubling down on its alignment with Formula 1 through a new partnership.
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B-to-C Events
Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases
This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]
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B-to-C Events
IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]
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B-to-C Events
The Brief: Skinsurance Offices and ‘Shrinking’ Mazes
This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible T and “Shrinking” mazes.
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B-to-C Events
Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.
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B-to-C Events
The Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.
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B-to-C Events
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that didn’t stop us from enjoying all of the activations and events that capitalized on the energy around the men’s and women’s college basketball championships. From April 3-6, the Men’s Final Four and its accompanying Fan Fest presented by Capital One […]
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B-to-C Events
The Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.
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B-to-C Events
Watch: March 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from March. And it all starts with an exclusive look inside Barbie Dream Fest, plus—Regency era vibes, Y2K done right and skateboarding. Subscribe to The Brief LinkedIn Newsletter Related Links: Our Firsthand Report on Barbie Dream Fest Bravo’s ‘Ladies […]
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