Sponsorships
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Pop-Ups
The Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.
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Festivals & Fan Cons
4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever L.A. edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And for two days, consumers, pop-culture icons and 300-plus brands celebrated the milestone in style.
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Sponsorships
4 Best Practices for Defining Influencer Etiquette at Sporting Events
The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans experience sports.
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Cause Marketing
The Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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Pop-Ups
The Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
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Pop-Ups
Top Experiential Moments and Brand Collabs from NYFW
Try as we might, we couldn’t get our hands on Burger King’s Le Nugguette, a limited-edition nugget-sized purse with a dipping sauce charm. The brand released 100 micro-bags daily for $3.99 (the same price as a 10-piece chicken nugget order) from Sept. 12-16, and it sold out within seconds. The fast-food fashion drop was just […]
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Pop-Ups
The Brief: Cat Bodegas and Cinema Lavazza
This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.
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Pop-Ups
Evian Celebrates 2 Major Milestones Under a Bridge in Brooklyn
It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations.
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Festivals & Fan Cons
The Brief: Cat-lectibles and Cheesy Third Spaces
This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
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Pop-Ups
How 20-Plus Brands Aced Experiential at the US Open
A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. See how sponsors are flooding the tournament grounds, and the city, with experiences.
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