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I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat.  Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the […]

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

Cannes Lions has long been considered a marketing and advertising festival, but as the media industry fragments and the ways brands reach audiences multiply, communicators can no longer afford to watch from the sidelines.

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU […]

Anna Nicholson likes to feel challenged and excited about her work, and while her first job as an event marketer at a health care startup taught her a lot about executing b-to-b and b-to-e events, she needed more. Enter: Yahoo and what she calls “the best team on the planet.” Nicholson took a leap of […]

Ciciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.

The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?

By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]

When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the […]

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.