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At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.

For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]

Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […]

Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.

It feels like September again with Jimmy Kimmel back in the news facing attacks from President Trump and other federal leaders. But the tensions feel a bit higher this time around.

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.

Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.