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In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward.

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) […]

When it’s good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can’t balance your checkbook.

Every platform in the world is chasing the same thing: an audience that actually pays attention. Gaming already has it. That’s the view of André Swanston, Founder & CEO of PHȲND, who argues that while social feeds compete for seconds and streaming content plays in the background, gamers are fully immersed — engaged for extended sessions, […]

At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.

For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]

Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […]

Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.

It feels like September again with Jimmy Kimmel back in the news facing attacks from President Trump and other federal leaders. But the tensions feel a bit higher this time around.