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Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]

The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling planning to keep pace.

Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers?

Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.

The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost out on their own opportunities for privacy laws enforceable by individuals via civil lawsuits. […]

  Tuesday, September 22, 2026 Good morning! It’s Tuesday, and this is your monthly edition of the Cynopsis Sports newsletter. Hard to imagine any fanbase had a better weekend than Ole Miss after the Rebels defeated LSU and former head coach Lane Kiffin 32-24, capping one of the more highly anticipated games in recent college […]

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […]