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This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated […]

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […]

Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS.  History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […]

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a […]

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising.  Impressions, searches and even transactions that once traveled through websites will increasingly […]

Some 2,600 unserved meals were donated by the Washington Hilton after the White House Correspondents’ Association (WHCA) dinner was cut short on April 25 by a gunman. During a rare and dramatic event, the staff were able to follow the established food-saving protocols and didn’t let the meals go to waste.  The Washington Hilton is […]

Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain.  Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […]

This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […]

Analysts have long been waiting in anticipation to see how the NFL’s next media rights deals will play out.

In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward.