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Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

We’re just under three months away from the 60th year of the Consumer Electronics Show, and already a few big announcements are signaling how brands are rethinking where and how they engage audiences. What was once a show defined by long-held convention center booths is now a citywide experience with traditional exhibiting brands leaning into […]

Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […]

The first day of the Paley International Council Summit in NYC served as a forum for content companies to discuss how they’re tackling a media ecosystem that is evolving faster than ever before.

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.”

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said one startup founder at a LiveRamp-hosted AI demo day that took place adjacent to last week’s Advertising Week New York […]

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L.

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […]

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s brand strategy and activation lead, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]