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When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.

Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education.

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest sporting event of the summer. It became one of the defining stories on U.S. television news. Over five weeks, coverage moved far beyond match results. Team USA, host cities, underdog runs, controversy and individual players all influenced which stories broke […]

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […]

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […]

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that […]

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during the 10 years since. Until now, perhaps. Last week, Adobe Advertising announced the general release of its own Custom Algorithms […]

With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.