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A humanity thread ran through the 2026 PRSA ICON conference. Across sessions on AI, measurement, crisis and careers and others, speakers kept coming back to one idea: The faster technology moves, the more the human side of communications sets teams apart.

Through a partnership with Qloo, Reddit will be able to better understand correlated interests and target users with more relevant ads.

U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but using AI-generated customer profiles in a regulated industry introduces another layer of scrutiny.

PR roundup covers how Caddix converted an NFL violation into an earned media moment, Martha Stewart’s Halloween crisis and apology and new research showing that the press release is becoming a source for AI answers.

The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, buying and coming back.

The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.

Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations model (GenRecs) built on LLMs that can predict […]

Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.

The essence of aperitivo culture is wending its way into sampling experiences, offering attendees a slice of the beloved Italian social ritual of gathering for light, pre-dinner drinks and bites, and unhurried conversation, within vibrant branded settings. And a host of consumer behaviors and appetites is feeding the trend, from the rising popularity of early-evening […]

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.