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The most digitally native generation to date, Gen Alpha is moving away from screens to real-world activities, but those experiences have to be dynamic, sensory-rich and designed for short attention spans—qualities picked up from always-on social media feeds and streaming. To kids 16 years old and younger, creative visuals and emotionally resonant content matter, as well […]

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee experience. Here’s a look at what’s new at some of the industry’s busiest facilities. Private Meeting Pods at Moscone and GWCC ZenSpace has installed four semi-permanent meeting pods at Moscone Center in San Francisco, giving […]

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.

Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education.

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]