Search Results for: data

In this Q&A, The UPS Store’s Senior Vice President of Marketing shares that small-business owners relate to empathetic characters just like everyday consumers, and that can lead to a sticky marketing campaign.

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in person.

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Meta’s recent settlement with almost every US state – in which the company will pay between $17 billion and $18 billion over the next 10 years to settle claims its platforms are harmful to kids and teens – puts the ecosystem on notice: determine who among your audience is under 18 and design your engagement […]

BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […]

With over 40 years as a top gathering space for the outdoor industry, Outdoor Retailer 2026 banked on its new Minneapolis location to deliver an experience that would excite retailers and brands in a rapidly changing landscape.  Owned and produced by Forge, the show brought more than 1,800 attendees and 275 exhibiting brands Aug. 19-21 […]

Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.