Search Results for: data

In this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was […]

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […]

Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5 […]

As the industry maneuvers seismic shakeups, it might want to get curious about CuriosityStream.

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […]

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

How long does it take you to decide what to watch after you turn your TV on?

Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […]

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.