Search Results for: data

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later. Search, social, and programmatic advertising all scaled rapidly before the industry fully grappled with privacy, transparency, and user trust. The result was predictable: years of regulatory correction, platform […]

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […]

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […]

Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]