CM Weekly December 4, 2022 “With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is…
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Three key insights for marketing leaders who are seeking approval of technology investments.
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
CM Weekly November 6, 2022 According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. We look at the firm’s predictions for the marketing industry—relating to B2B budgets, the evolution of…
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
Five questions to consider when investing in paid search.
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JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
