Strategies for Success in Consent-Driven Marketing

FREE LIVE WEBINAR Date: April 30, 2024 Time: 10:00 am PT/ 1:00 pm ET Strategies for Success in Consent-Driven Marketing In this post-cookie era, the key to transforming unknown users into engaged, consented customers is through mastering first-party data collection and consent management. This webinar will outline the essential tactics for harnessing first-party data across…

CM Weekly April 14, 2024 “Your path isn't always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you've got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do…

As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

CM Weekly April 7, 2024 When odor elimination product Poo~Pourri rebranded to the more odor-agnostic ~Pourri a few years ago, it by no means left its original brand identity behind. Because if it had, the copywriting team’s seemingly endless supply of poo-puns would be flushed down the toilet. (See what I mean? Even I couldn’t…

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

CM Weekly March 31, 2024 SeaWorld has launched its first brand campaign in several years to coincide with its 60th year in business. The campaign’s hero creative, dubbed “So Many Worlds to Love,” takes you through a day at the theme park through the eyes of a real family, while pointing to multiple “worlds” within…

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.