Search Results for: data

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.

The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost out on their own opportunities for privacy laws enforceable by individuals via civil lawsuits. […]

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

Fear. Guilt. Pressure. These are emotions most climate communicators are familiar with. Many have believed them to be the key to get individuals and organizations to pay attention, to act and to care. Yet despite the emphasis on these emotive messages in recent years, it seems that things are not going as planned. Earlier this […]

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media buying agency might aim to reduce the cost of producing an approved campaign plan by 25% within 90 days, while […]

  Tuesday, September 22, 2026 Good morning! It’s Tuesday, and this is your monthly edition of the Cynopsis Sports newsletter. Hard to imagine any fanbase had a better weekend than Ole Miss after the Rebels defeated LSU and former head coach Lane Kiffin 32-24, capping one of the more highly anticipated games in recent college […]

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.

The park rangers are gone, and so is the canoe. Dreamforce 2026, Salesforce’s annual flagship user conference in San Francisco, still had the camp vibe, but felt more like a reunion before a space launch. On the ground at Dreampark, we discovered how AI innovation is inspiring an evolution in the storied event’s theming.