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Last week, the news became official: DoorDash acquired Instacart for $17 billion.  Earlier in the week, when the deal was still a well-sourced rumor, Needham, an investment bank, put out a note regarding the deal. Needham’s working theory was that the deal is about combining the two advertising businesses. Everything else is logistics.  So what […]

The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, buying and coming back.

Edible Arrangements sells 350 SKUs on its website year-round. But for Valentine’s Day and on Mother’s Day, only around 10% of them are available to buy. That might sound like a counterintuitive move for a retailer on its busiest days of the year. But Edible shrinks its catalog on purpose, says Erica Randerson, chief digital […]

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are making decisions that sacrifice player safety and the enjoyment of their own fans in various bids for marketing revenue.

Running a local business is already a full-time job. Becoming an expert in every advertising platform shouldn’t become a second one. So will DoorDash’s $17 billion acquisition of Instacart make local retailers’ jobs any easier?  It can, if the combined company makes its tools practical for businesses that can’t hire a highly specialized marketing team.  […]

As buyers turn to AI chatbots for software recommendations, marketers have a new audience to reach: the systems helping buyers research and evaluate products.

Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.

The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.

Drinks today aren’t just about thirst. This year, more than ever, they’re a mode of self-expression, a social ritual and a lifestyle accessory, which makes them a natural marketing tool. Let’s explore how beverage culture is changing the way brands get their message into people’s hands—with the branded can. Supporting this branding tactic is a […]

Disclosure: Sourin Chakrabarti works on AI labeling for advertising at Meta. The views expressed are his own and do not represent Meta. In October 2025, three clips appearing to show police detaining and pepper-spraying protesters racked up millions of views across X, Instagram and TikTok. Created with OpenAI’s Sora, the videos carried visible watermarks, yet […]