Search Results for: augmented reality

Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event.

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences.

The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend.

Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life.

SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.