Out-of-Home Advertising

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  Shopper/Retail

  Two in Five Shoppers Purchase At Real-World Marketing Events

  A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in person.

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  Trends

  The OOH Upgrade You’ve Been Waiting For: ‘Smart’ Billboard Trucks that Drive ROI

  What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, those small but mighty screens on wheels you couldn’t miss if you tried — and that’s exactly the idea.

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  Acquisition

  AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC

  As the UNGA meeting gets underway, a campaign to end Malaria has spread
  across NYC through an AR digital and out-of-home campaign.