Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.

The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.

Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 22, 2018 Deadpool 2: Marketing the Merc With a Mouth The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by…

Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership May 18, 2018 Dixie Adds Augmented Reality Kids Game to Bathroom Cups Dixie reaches out to get kids to brush properly with a fun and engaging mobile game. More…   SPONSORED BY: Special Report sponsored by George P. Johnson In this Chief…

Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.

American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.

The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.