Search Results For: augmented reality
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Profiles & Campaigns
Get Out of the Water! Shark Week Promotions Are Back
Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event. -
Acquisition
L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house. -
Profiles & Campaigns
Wells Fargo Steps Out of Its B2B Comfort Zone
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences. -
CM Weekly 4/20/19
CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who […]
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Acquisition
Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles
The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals. -
Acquisition
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand. -
Acquisition
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement. -
Acquisition
The Most Unique Sponsorship Activations Around the Super Bowl
Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend. -
Acquisition
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans.