Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.

Exactly how dependent are we on television? And what behaviors surrounding the medium are in the very DNA of TV?

Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don't want to bypass mobile in their media mix any longer.

Past poll results from Chief Marketer

It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza - you know, the one with the “pull-apart outer crust...

The migration of advertising dollars from broadcast to cable continues unabated at this year's upfront. The shift is a reflection of where TV viewers

The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will ...

Letters regarding the Loose Cannon column entitled "Goodbye, Southland Viewers"

The rich are different than you and me, declared F. Scott Fitzgerald. But they're becoming less so at least for marketers, who have seen a blurring line