Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week.
The block party will take place outside the US Airways Center, the Phoenix Suns home court, where the NBA All-Star game will be played on Feb. 15. The party starts on Feb. 12 and runs through the day of the Big Game.
Right Guard—in its rookie season as an NBA sponsor—will give out coupons for free products, including its new Right Guard Fast Break deodorant. NBA All-Stars will be making appearances at the party, where TNT and NBA TV will broadcast their live studio shows, also presented by Right Guard, on Thursday, Friday and Saturday.
Several other sponsors, including Toyota, EA Sports and Anheuser-Busch, will also support the event by offering unique experiences for fans at their areas within the NBA All-Star Block Party.
Toyota, official vehicle of NBA All-Star 2009, will have two Matrix vehicles on display featuring PS3 gaming systems where fans can play EA Sports NBA Live ‘09. Toyota is also the presenting partner of a music stage area that will feature local Phoenix-based groups.
EA Sports will set up sites to play the current edition of the popular NBA video game throughout the block party, with scheduled gaming competitions to be held. A basketball court in the EA Sports area will feature various basketball activities and other competitions. EA Sports will give away prizes, including copies of the NBA game.
Anheuser-Busch will sell beer at the event, which is aimed at an adult crowd. The simultaneous NBA Jam Session, inside the US Airways Center, primary targets younger pro hoops fans.
“It will enhance the overall All-Star experience, which also includes NBA All-Star Jam Session presented by adidas and all of the events at the US Airways Center,” said Gail Hunter, NBA senior vice president of events and attractions, in a statement.
An NBA Store offering league merchandise will also be located in the block party.
