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Consumer Marketing

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Pilot of the Airwaves

Pilot of the Airwaves

Posted on April 1, 2000 by Chief Marketer Staff

A new business-to-business Web site assists marketers in finding radio stations to use for promotional giveaways. RadioGiveaways.com, from Wilko Communications, Marina del Rey, CA, offers the service as a method for creating test-market campaigns, full product launches, or other objectives. Radio stations that become affiliates of the service receive information on new giveaway items. Visit the site for details, or call Wilko’s Roger Wilkerson at 310-664-1193.

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