P&G Adds Tampax to WNBA partnership
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by Chief Marketer Staff
In a move that takes advantage of the excitement surrounding the start of the Women’s National Basketball Association’s (WNBA) eighth season, the Procter & Gamble Co. will expand its marketing partnership with association to include the Tampax brand. The multi-year deal now includes 10 P&G brands.
This alliance includes advertising, cross-promotional activities and specific WNBA team sponsorships. P&G will have a major presence on national WNBA telecasts on ABC, ESPN2, Oxygen and NBA TV through advertising and in-game enhancements.
The expanded partnership allows the WNBA and its players to reach consumers directly through inclusion in existing P&G grassroots programs, said P&G spokesperson Julie Eddleman in a statement.
