Pen Pals
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by Chief Marketer Staff
Discovery Communications‘ Animal Planet inked a multi-platform partnership with Sanford Pens’ Paper Mate for a back-to-school campaign. Through October, students submit essays based on The Jeff Corwin Experience for a chance to appear on the show in 2003. More than 42 million Paper Mate packages will carry a code entered at papermate.com for a shot at one of 55,000 prizes (including another show cameo). Bellwood, IL-based Paper Mate will run dedicated spots and sponsor the net’s Sunday night programming block through mid-August. Print ads from both partners, P-O-P displays, and activity at discovery.com support. Momentum, St. Louis, handles for Paper Mate.
